Wednesday, May 6, 2020

Business Project Management for Warrigal- MyAssignmenthelp.com

Question: Discuss about theBusiness Project Management for Warrigal. Answer: Company Profile Warrigal is a non-profit aged acre provider that is community based and has been in operation for more than 50 years. The organization is known for offering community care, residential aged care, retirement living and day respite care to more than 3, 700 residents in the community in Illawarra, Southern Highlands and Southern Tablelands regions of NSW (Warrigal.com.au 2017). They employ around 750 employees and boasts of volunteer number of approximately 355 who support their operations (Warrigal.com.au 2017). The organization has a CEO and an Executive team, along with a voluntary Board of Directors, who are leading the organization via their four divisions: Strategic Innovation and Development, Environmental Sustainability, Service Integrated Communities and Finance and Administration and Property Services (Warrigal.com.au 2017). The organization has been following the old medicalized model of aged care. Warrigal has set their purpose to support and provide help to the older people of the community so that they can lead a better life (Warrigal.com.au 2017). Problem Statement Warrigals service delivery approach has been customer push, where the value proposition has been focused on products and services, and the recent changes in customer expectations, government reforms, and sector competition and disruptors are pushing aged care operators to rethink their service delivery model. They have decided to remodel their service delivery approach into the customer pull method, where the value proposition would be focused on relationships, purpose, choice and place. They are conceptualizing the framework for their new service delivery model to be based on placemaking, discourse and sensemaking, shifting from the old medicalized model of aged care to a model containing wellness, customer choice and exceptional levels of service. Warrigal has been facing the need to change to continue as a viable care provider. They have been planning to launch their new service delivery model at their latest community at Shell Cove that is possibly going to be commissioned in Oct ober 2017 (Warrigal Shell Cove 2017). Approach and Methodology Warrigal Shell Cove Service Delivery Model has four drivers in distilling the thinking: relationships, purpose, choice and place. All these drivers are underpinned by the organizations philosophy for their clients to be respected, connected, independent and happy. This model would be enabled with the help of a variety of innovative inputs that count in employment model and recruitment, best work practices based on the latest research results, paperless systems and technology that contain a staff and customer portal, tactical business partnerships and so on. Warrigal has their own plans of commercializing the new serice delivery model and its enablers as they have found out that the aged care sector has several commercial opportunities. Before commercializing the service model, Warrigal needs to consider certain things. Warrigal first needs to consider the existing demand for such services in the market to ensure a steady stream of revenue. Moreover, there should also the appropriate level of support from the employees of the enterprise, alongside making sure that the overall enterprise strategy is squarely fit for the change. There needs to be a formation of a board too who would oversee the project ad be a part of it too.The staff to be included in the project needs to be equipped to handle customer service and support. A roadmap needs to be created for further expansion of the project product and service, and reach out a wider range of clients. There is also the need for solid governance, security, and compliance practices, which is extremely important in the healthcare industry. A tested recovery plan should always be ready for emergency situations for new operations. Warrigal must also keep in mindthe idea of p otential business partnerships for future developments (Spieth, Schneckenbergand Ricart2014). The commercialization Warrigals business model would take place in three stages: ideation stage, business process stage and engage stage. The commercialization action plan would be including the following steps: Development of marketing mix Addressing the 7 Key Ps of marketing Designing the model planning and preparation with business case development, and forming of a commercial roadmap Creating a budget for the commercialization process Managing the direct implementation and post-implementation management (Dmitriev et al. 2014) The most important stage in the commercialization process is to determine the way legal rights of the service model would be held and conveyed at the time of commercialization. Different methods are available for the same like selling, direct in-house use, licensing, franchising, mergers and acquisitions, or joint venture. The best way to commercialize Warrigals service model would be licensing (Ipaustralia.gov.au 2017).Bundling while commercialization of the service model would be the best option as it allows repurposing the value that has been already created for creating even more value. Legal and Ethical Considerations Execution of this project would require considerations to be provided in the context of legislations and ethics. Ethical considerations in the project would involve gray areas of interpretation and judgment. There is need to differentiate premeditated fabrication of estimates from authentic mistakes or the intractable overstatement of project pay-offs from authentic sanguinity. The responsibility of the project team is to promote and follow ethical practices. While carrying out the project high standards of professional conduct and integrity would be maintained, while accepting responsibility for their own actions and seeking to enhance the professional capabilities. Benefits Licensing would allow other organizations to use Wariagals ideas, copyright and trademark. What Warrigal would gain from this is that they would allow this in exchange for money or any other form of financial return. The best things is that the rights would remain with Warrigal only. Licensing Warrigals service model would help the organization indirectly enter a market. The time, effort and resources they would have used to commercialize would significantly reduce by licensing. The income would be passive as the revenue would be largely in the form of profit (Business.qld.gov.au 2017). Timeline Activity Weeks 1 2 3 4 5 6 7 8 9 10 11 Initiate project Collect facts and data Analyze and develop Proposal and approval Prepare implementation Programming Equipment Training Change over Sign off Table: Timeline Chart References Business.qld.gov.au. 2017. Commercialisation options | Business Queensland. [online] Available at: https://www.business.qld.gov.au/running-business/growing-business/becoming-innovative/developing-products/commercialisation-options [Accessed 28 May 2017]. Dmitriev, V., Simmons, G., Truong, Y., Palmer, M. and Schneckenberg, D., 2014. An exploration of business model development in the commercialization of technology innovations.RD Management,44(3), pp.306-321. Ipaustralia.gov.au. 2017. Choose your commercialisation vehicle option | IP Australia. [online] Available at: https://www.ipaustralia.gov.au/understanding-ip/commercialise-your-ip/choose-your-commercialisation-vehicle-option [Accessed 28 May 2017]. Spieth, P., Schneckenberg, D. and Ricart, J.E., 2014. Business model innovationstate of the art and future challenges for the field.RD Management,44(3), pp.237-247. Warrigal Shell Cove. 2017. Home - Warrigal Shell Cove - Heart of the Marina. [online] Available at: https://shellcove.warrigal.com.au/ [Accessed 28 May 2017]. Warrigal.com.au. 2017. Home - Warrigal. [online] Available at: https://www.warrigal.com.au/ [Accessed 28 May 2017].

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